Today I would like to talk about what is A/B Testing and how is it used in Campaign Management.
In great companies there is no place for mistakes, you can't use something, that is not verified and 100% (or at least 90% ) proven.
When a company do a campaign using emails, the aim of this process is clear. Imagine that you are a sales director. You need to draw attention to a new product, prevent your company from clients' leaving or attract new clients. You need to use all accessible sources and the strongest weapon is information about your clients.